About Linie

Queue infrastructure Southeast Asia's service businesses deserve

Why we built this

Every clinic, salon, and service counter in Singapore has the same problem: customers wait in uncomfortable seats, staff shout names, and everyone leaves a little more frustrated than they arrived.

The tools that exist — Qminder, TIMIFY, Q-nomy — were built for European enterprise customers. They cost $150 to $300 per location per month, require proprietary kiosk hardware, and send SMS notifications that nobody in Southeast Asia reads. WhatsApp open rates here are above 90%.

“Fast, WhatsApp-native, and priced for the region.”

Linie is a single binary with no hardware dependency. Customers join a queue by scanning a QR code at reception. All updates go to WhatsApp. Staff manage everything from a browser tab. Pricing starts at $29 per month for a single location, a fraction of what incumbent tools charge.

We're also building the underlying queue infrastructure as a clean REST API, so developers and AI agent builders can ship queue features in an afternoon without managing Redis sorted sets.

Linie Technologies Pte. Ltd. is registered in Singapore. We are focused on Southeast Asia first.

The team

John Benedict

Founder & CEO

Previously built queuing systems for high-traffic platforms across SEA. Based in Singapore.